Executive scorecard
Ridgeline is a fictional roofing-software company. All data is synthetic. Every number on this site comes from the
governed metric definitions in the semantic layer.
Last complete week: Oct 26, 2026
MRR
$249k
▲ 1.0% vs prior week
Paying accounts
788
Signups
67
▼ -1% vs prior week
Net new MRR
$2,491
Support tickets
152
▼ -20% vs prior week
MRR against target
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Where MRR moved
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What to know this week
- Retention is the biggest lever. A paid cohort keeps 62% of its MRR after 12 months. Churn is high for small crews, and measurement redos ( 5.6% of reports) push it up.
- Activation predicts revenue. Free accounts that send a proposal in their first 14 days convert about 8× as often. See Acquisition.
- Sales has a ranked call list of free accounts most likely to pay. See Ready for sales.
How this site is built
Synthetic source systems are loaded with dlt, modelled in dbt on DuckDB and Snowflake, and defined once as governed metrics in MetricFlow. This site and the AI analyst both read those definitions. GitHub Actions rebuilds everything every night. The code is on GitHub.
